What is keyword research?
Keyword research is basically creating a list of what products, services or information that your customers need at every stage of the customer buying cycle.
Customer Buying Cycle
We’ve broken the customer buying cycle down into five stages.
- Interested & Information gathering.
- Generic browsing (RV dealers, rvs for sale, new & used, which RV is right for me)
- Class specific
- Brand Specific
- Purchase phase
- RV storage
- how to backup by rv & how to hookup my rv
- RV financing
- Ownership phase
From here, create a spreadsheet that matches your business. For the columns headers, label them for each stage in the buying process. Then write out keyword topics underneath.
How to find keywords
Keyword Research Tools:
In your findings of SEO and what it is all about, you will surely come across the term “keyword research”.
Basically, keyword research which is also being referred to as keyword analysis or SEO Keyword research is simply the process of identifying phrases and terms individuals mainly use when they enter search engines to find vital pages or websites.
Generally, SEO specialists have managed to successfully discover all these key phrases and keywords. Therefore, they use them to attract visitors to the targeted website.
Bear in mind that, keyword research is a particular type of consumer research that is centered on how the behavior of consumers influences SEO strategies.
Additionally, this research is vital as it aids in informing content marketing as well as web page Development through exposing prospective gaps and chances for the owners of these sites.
When you create vital pages and also optimize them according to the ways people search for these keywords, it leads to enhanced rankings in the search result for the keywords and also increases the website visitors plus search visibility.
Furthermore, keyword research can influence all paid searches. It does this through identifying CPC; Cost per click and it calculates the cost of prospective bids for specific key phrases as well as terms.
Have it in mind that, keyword research is a major SEO practice as it assists you in understanding why and how:
- Individuals or visitors come to your website
- How competitors attract visitors, and;
- How often your audience gets to search for things online.
Subsequently, getting to analyze keywords and going further to identify search trends will aid you in creating pages that ideally serves the wants and needs of your audience.
It provides the data they are searching for and aids in resolving all of their issues. Note that, keywords are highly relevant to how the search engines functions.
In the sense that, once a person types a keyword into the search engine, the search engine, in turn, brings up pages that are the ideal results for that specific keyword. Also, do not forget that these results also consists of individual pages.
This is vital to keep in mind because it is pages and not the whole website that ranks for keywords and any particular page can rank for hundreds if not thousands of keywords.
For this reason, being aware of the keywords people use and exactly how they make use of them is crucial to search rankings.
Note that, keyword research will practically dictate both content creation and SEO strategies. All the new pages you get to create on your site should be inspirations from these keyword research.
It is vital to note that keyword research informs quite a number of things such as:
- The topic for website copy
- Product or service creation
- Formatting and content design
- Technical SEO and On-Page decisions
- Link creation and off-page optimization
- Identification and search competitor analysis, and;
- Newer page creation and already existing page updates, etc.
With highly effective keyword research, it will assist in guiding optimization, identify opportunities for newer channels and bolster your recent traffic sources.
How To Find Keywords
While everything seems easy right now, always have it in mind that clients and costumers do think about services or products differently from how your friends do.
Sometimes, they get to use totally different keywords to search around for your products. It will be something you never ever thought of.
This is why keyword research will assist you in identifying all these covered up terms and makes sure you do not miss out on any chance to be displayed once the customers are out on the prowl for you.
Moreover, diverse tools have been created to help you with your keyword research. Meanwhile, if you are interested in being there whenever prospective customers are searching online, you will need to have an understanding of how they are going about this search and the particular keywords they are using.
From this point onwards, you can easily target the terms by making use of strategic pages and also execute an in-depth SEO Keyword research.
To discover the ranking keywords for your website or that site of a competitor while making use if keyword explorer, you can follow the steps below. It goes thus:
- Type in your site’s URL into the keyword explorer
- Click on the country where your audience is based
- Click on the search button and you will find “top-ranking keywords”
- Click on the ranking keywords that are positioned on the left panel to view some more keywords.
By now, you must have seen all the specific keywords that your site is being ranked for and also the difficulty, monthly search and volume range. You can go further by adding competitors just to see how you are faring against other websites.
Note that, all of these searches can be carried out with either your page, subdomain or even your root domain.
Nevertheless, the ranking keywords table will reveal the number of keywords that your page, subdomain, or domain is being ranked for in those coveted top-ranking positions and also with your domain authority and page authority.
Best Keyword Research Tools
We can get started on the best keyword research tools that are available if you are prepared to take total advantage of all these free tools. They can be used to attain popularity with search engines and even used to generate useful and quality contents.
Some of these keyword research tools include:
- Google AdWords: Keyword Planner
This is one of the most obvious selection as it constantly remains at the top position. Google keyword planner goes further than being just a good choice when you are newly starting on your website, it helps a whole lot in growing and generating contents.
Additionally, the major benefit of this keyword research tool is the fact that you can easily pullout information straight from Google as it is the search engine you are more than likely to aim at during the optimization of your website.
- AdWord And SEO Keyword Permutation Generator
If you have been having challenges with uncovering new keywords in all of your keyword research as you debut your new site, then this keyword research tool is for you.
This tool will be of great help especially when you know the top keywords in your niche but do not know how to go about it.
When making use of the AdWord & SEO Keyword Permutation Generator tool, it is practically simple to be creative while you search for all the keywords that fit perfectly with your goals, marketing plans, and site.
- Google Correlate
There is nothing as appealing as getting all of your answers directly from Google. Although the Google Correlate tool is most times overlooked, it will surprise you to note that it is a tremendously powerful tool for producing a large list of keywords.
Your major reason to utilize this tool is simply that, with it, you will be able to see all the keywords that are mostly searched together. With such information at your disposal, you can start growing your list.
Keyword Difficulty And The Value Of Longtail Keywords
You may have never heard of keyword difficulty but no need to panic as we can give you a clear cut explanation of what it entails.
First and foremost, keyword difficulty is among the most vital metrics everyone should try considering when they are carrying out keyword research. The higher your keyword difficulty is, the harder it is to be ranked on the first-page result of the search engine.
This is as a result of the high competition occurring at most of the ranking websites. In simpler terms, keyword difficulty is a crucial metric that is carried out with both search engine report page analysis and monthly search volumes.
It is used in determining some keywords that will assist in boosting SEO, bidding on keywords that are in PPC campaigns and so much more.
Keyword difficulty is usually calculated based on the chosen metrics by majestic, Moz, and some others such as:
- The domain authority
- The page authority
- The trust flow, and;
- The citation flow
The steps involved in keyword difficulty calculation involves:
- The overall LPS; link profile strength is calculated for all websites that rank on the first Google search engine report page which is based on choosing majestic and Moz metrics
- Every metric has its own weight to ensure that the results calculate how the exact rankings advance highly
- Finally, both the high and low LPS values are considered and taken into account in a bid to calculate the total keyword difficulty
At the end of the day, the final value will estimate how difficult it is to begin ranking on the first SERP, thereby taking into consideration some of the websites with really low LPS.
Moreover, when the low authority website successfully outranks one of high authority it is ultimately alright. That is exactly what keyword difficulty tends to focus on.
However, most marketers and even business organizations are currently accepting the usage of Longtail Keywords. The long risk keywords are those phrases or keywords that are thought to be longer and in some cases, they are more than three words.
It has been vastly agreed upon that these keywords are highly specific, thus, they get lesser traffic value. While a normal keyword could be “national treasure”, the long tail keyword can be “natural treasures found in Texas”.
What we are trying to say is that the normal keyword will surely have lots of competition but that of the Longtail will have the targets and yield the ideal result and even click through.
Long-tail keywords have their very own values. These include:
- It Has Lesser Competition
Most of the business organizations and sites already have high ranks with broad words. So, when you go for longer keywords, it will work ideally for yours to be ranked as well.
Majority of these companies will not use long-tail keywords and this will lead to fewer competitions and finally, end in more profits.
- It Keeps Things Natural
There are so many SEO that is coming up and sharing contents that tend to be similar to one another. However, placing keywords in your post will make it be seen overtime during a search.
Note that, the keywords that are fixed naturally are those that fall under long ta keywords. When you make use of diverse long-tail keywords, it will boost the natural flow of any of your posts.
Choose Correct Keywords For Sales/Conversion – Search Volume, Click-Through Rate
Depending on the keyword you choose to input on your posts, you will be able to gain sales as well as conversions. Moreover, all of this can be made possible with the aid of search volumes and click through rates.
Wondering what search volume means? Like the name already suggest, it is the volume or number of searches for a specific keyword in a particular time frame.
The keyword search volume is usually averaged for a targeted timeframe in a bid to offer marketers a general concept of the search term’s overall volume and competitiveness.
This particular data is frequently contextualized just to enable marketers and SEOs to see how specific keywords can be used to drive traffic with time.
As for the click-through rate, it is the exact percentage of impressions that practically resulted in a click. Click through rate basically tells you how important searchers are discovering your advert.
Thus, if your CTR is high, users are taking your ad to be very relevant and if it is low, they are not finding it relevant. At the end of the day, CTR is the first stage you go through to enhance the relevancy of your ad and produce the needed actions.
Wrapping It Up
As long as you want to keep on running your brand and site online, it is vital to make use of keywords. They are vital to every website. Nobody wants to run a site that does not drive traffic.