How To Research Your Competition + 1 Mind-Blowing Strategy You Can’t Miss
As an RV dealer, you know how crucial it is to stay ahead of your competitors in the online market. Having a strong online presence and a well-structured SEO content strategy can give your dealership a competitive edge and attract more potential customers.
In this comprehensive guide, we’ll walk you through nine powerful competition research tips to help your RV dealership thrive in the competitive market of selling RVs.
1. What Is Competition Research and Why Is It Vital?
Competition research goes beyond merely keeping an eye on your rivals. It’s about gaining insights that can transform your marketing strategies and set you apart from the competition. By identifying your direct and indirect competitors, analyzing their websites, and benchmarking their performance against yours, you can build a marketing strategy that stands out no matter how big the dealerships are.
For instance, at Infule.com, we specialize in providing services like SEO, web design, and PPC for RV dealerships. Our team uses competition research to craft effective strategies that outshine the competitors and drive more organic traffic to your dealership website.
2. Identifying RV Dealership Competitors
Start by creating a competitor list in a spreadsheet. Identify your main competitors within your local city, state, and even at a national level. Don’t forget to consider indirect competitors like online marketplaces such as Facebook and Craigslist.
For example, if you’re an RV dealer in Dallas, Texas, you may have competitors like other local Dallas RV dealerships and also RV dealers across Texas. By knowing your competition, you can tailor your marketing efforts to target specific locations and potential buyers.
3. Online Tools for Competition Research
Analyze your competitors’ websites in-depth using tools like SEMrush and Ahrefs. Look for design elements, user experience, and functionality that stand out. Study their content strategy and identify keywords they are targeting. This analysis will provide valuable insights to improve your own site and attract more qualified leads.
Here is a free tool by Neil Patel called Ubersuggest that will give you some limited data on keywords:
At Infule.com, we emphasize the importance of competitor analysis in our SEO vs. PPC article, which showcases how understanding your competition’s strategies helps you create more effective marketing campaigns.
4. Top Pages for a Competitor: Unlocking Tremendous Value
One of the most powerful aspects of competition research is uncovering the top-performing pages of your competitors’ websites. These pages attract the most traffic and often hold valuable insights into what content and strategies resonate with their audience.
Identifying Top Traffic Pages:
Tools like SEMrush, Ahrefs, and SimilarWeb allow you to discover the top pages of your competitors’ websites. These pages receive the most organic traffic and can offer significant clues about the content that appeals to their target audience.
Understanding Their Rankings:
By analyzing the rankings of your competitors’ top pages, you gain insights into the keywords they are successfully targeting. This information is invaluable for refining your own keyword strategy and identifying opportunities to compete in the same space.
Here’s an example of a dealership that ranks #1 for rv sales dallas, how much search volume there is for that keyword and the estimated visits that they receive.
Learning from Their Success:
Studying the content and structure of your competitors’ top pages can inspire your own content creation. Take note of the topics they cover, the level of detail provided, and the format they use (e.g., blog posts, guides, infographics). Use this information to improve your own content and create resources that offer even more value to your audience.
5. Spy on Competitor PPC Campaigns: Gain a Strategic Edge
As part of your competition research, it’s crucial to keep an eye on your competitors’ PPC (Pay-Per-Click) campaigns. These campaigns provide valuable insights into the keywords they are targeting, the RVs they are promoting, and their ad copy strategy. By understanding their PPC efforts, you can gain a strategic edge and refine your own PPC campaigns for better results.
Identifying Competitor PPC Campaigns:
Several online tools allow you to spy on your competitors’ PPC campaigns and gain valuable intelligence. Tools like SpyFu, SEMrush, and iSpionage provide detailed information on your competitors’ ad spend, keywords, ad copy, and landing pages.
Uncovering Keyword Opportunities:
By analyzing your competitors’ PPC keywords, you can discover new keyword opportunities for your own campaigns. Look for high-performing keywords that align with your dealership’s offerings and add them to your PPC strategy.
Additionally, identify long-tail keywords that may have lower competition but are still relevant to your target audience. These keywords can often provide better value and attract more qualified leads.
Gaining Ad Copy Insights:
Studying your competitors’ ad copy can give you ideas on how to create compelling and engaging ads. Take note of their ad headlines, descriptions, and calls-to-action. Analyze what makes their ads stand out and adapt those strategies to improve your own ad copy.
Examining Landing Pages:
When you spy on competitor PPC campaigns, pay attention to the landing pages they use. Landing pages are crucial for converting clicks into leads or customers. Look for elements like clear and relevant content, user-friendly design, and prominent calls-to-action. You can learn from their best practices and implement similar strategies on your own landing pages.
Using the Data to Your Advantage:
By gathering insights from your competitors’ PPC campaigns, you can optimize your own campaigns for better performance. Use the data to refine your keyword targeting, ad copy, and landing pages to increase your ad relevance and quality score.
Keep in mind that PPC is an ongoing process, and constant monitoring and adjustments are necessary for success. Continuously analyze your competitors’ campaigns and adapt your strategy to stay ahead of the competition.
At infule.com, we provide comprehensive PPC services tailored to RV dealerships. Our team of experts can help you craft effective PPC campaigns, optimize ad performance, and drive qualified leads to your dealership.
Don’t miss out on the opportunity to gain a strategic edge with competitor PPC analysis. Contact us today to supercharge your PPC efforts and reach new heights in your online advertising!
6. Content Gap: Uncover Hidden Opportunities
One of the most powerful tools in competition research is the Content Gap analysis. This report provides valuable insights into keywords that are driving traffic to your competitors but not to your dealership’s website. By identifying these gaps, you can gain a competitive advantage and develop a highly targeted marketing strategy.
Understanding the Content Gap:
The Content Gap report is like a treasure map that reveals untapped opportunities in your market. It shows you the keywords and search terms your top competitors are ranking for, which your website may not be targeting yet. These keywords represent topics and interests that are relevant to your audience but may have been overlooked in your existing content strategy.
Benefits of Content Gap Analysis:
- Targeted Content Creation: Armed with the knowledge of what your competitors are ranking for, you can create highly targeted and relevant content that aligns with your audience’s interests and needs. This approach ensures that you address topics your potential customers are actively searching for, increasing the likelihood of attracting qualified leads.
- Filling Information Gaps: Content Gap analysis helps you identify gaps in your content library. By creating new content around these keywords, you can become a comprehensive resource for your customers, answering their questions and providing valuable information on topics they care about.
- Expanding Keyword Reach: By incorporating new keywords into your content strategy, you can expand your website’s keyword reach. This increases your visibility in search engine results and positions your dealership as an authority on a wider range of topics.
How to Perform a Content Gap Analysis:
- Keyword Research: Start by conducting thorough keyword research for your competitors and your own dealership. Use tools like SEMrush or Ahrefs to compile a list of the keywords your competitors are ranking for.
- Identify Overlapping Keywords: Compare the keyword lists of your top competitors and your dealership. Identify the overlapping keywords that your competitors are ranking for, but your website is not.
- Create Targeted Content: Armed with the list of content gaps, create a content plan to address these keywords. Craft blog posts, articles, or landing pages that provide valuable information on the identified topics.
- Monitor Performance: After implementing the new content, monitor its performance using analytics tools. Track changes in organic traffic and rankings for the targeted keywords. This will help you assess the effectiveness of your content gap strategy.
By leveraging Content Gap analysis, you gain invaluable insights into the competitive landscape and unlock opportunities for growth. This approach allows you to be proactive in your content creation and marketing efforts, ensuring that your dealership stays ahead of the competition and attracts a highly engaged and qualified audience.
With a well-executed Content Gap strategy, you can position your dealership as a go-to resource for all aspects of the RV industry, driving more traffic, engagement, and ultimately, higher revenue. Don’t miss out on the chance to uncover hidden opportunities and elevate your dealership’s online presence to new heights.
7. Competition Backlink List: A Tremendous Asset for Outreach
Backlinks play a crucial role in search engine rankings and overall website authority. Knowing the backlinks that point to your competitors’ pages can be a game-changer for your outreach and link building efforts.
Discovering Competitor Backlinks:
Tools like Ahrefs and Majestic can provide you with valuable information about the backlinks your competitors have earned. By analyzing their backlink profiles, you can identify authoritative websites and pages that are already linking to your competitors.
Building Your Backlink Strategy:
Once you have your competition backlink list, you have a treasure trove of potential link-building opportunities. Reach out to the websites that are already linking to your competitors and demonstrate why your RV dealership’s content and offerings would be valuable to their audience.
Creating Meaningful Connections:
Building backlinks is not just about quantity; it’s about forming meaningful connections with other websites in your industry. Establishing strong relationships with authoritative websites can lead to more opportunities for collaboration, guest posts, and mutually beneficial partnerships.
As you can see from the image above, there are good AND BAD backlinks. What is a bad backlink? It’s a link from a low quality website that is either pure spam or a virus riddled site. Don’t just pay somebody who says that they can build 1000 backlinks to your business. It’ll kill your site from ever ranking again!
Boosting Website Authority:
When reputable websites link to your dealership’s content, it signals to search engines that your website is a trusted and valuable resource. This can significantly boost your website’s authority and improve its rankings in search engine results.
Measuring Your Progress:
As you implement your outreach and link-building efforts, regularly monitor the growth of your backlink profile. Tools like Moz and Google Search Console can help you track new backlinks and measure the impact of your link-building strategy.
At infule.com, our SEO experts are skilled in backlink analysis and outreach strategies. We can help you create a comprehensive competition backlink list and develop a customized outreach plan to build valuable links for your dealership’s website.
Don’t miss out on this tremendous asset for your SEO success. Contact us today to leverage the power of competition backlink analysis and elevate your RV dealership’s online presence!
8. Implementing Your RV Dealer Marketing Strategy: A Three-Month Roadmap
Now that you’ve collected valuable data from your competition research, it’s time to put that information to work and build a powerful marketing strategy for your RV dealership. We’ve crafted a three-month roadmap that incorporates keyword research, content gap analysis, backlink profiles, and opportunities for immediate and long-term growth.
Month 1: Keyword Research & Content Gap
- Use the insights from your keyword research to identify high-performing keywords related to the RV industry. Prioritize keywords that align with your dealership’s strengths and offerings.
- Create a content calendar for the month, focusing on topics that address the content gaps you’ve discovered. Craft informative blog posts, how-to guides, and RV tips that cater to your audience’s interests and pain points.
- Optimize your existing website pages with targeted keywords from your research to improve their search engine visibility and organic traffic.
Month 2: Backlink Profile & Outreach
- Review your competition backlink list to identify authoritative websites and pages that are linking to your competitors. Start reaching out to these websites with personalized outreach emails, demonstrating the value your dealership can bring to their audience.
- Create compelling guest posts or collaborate with industry influencers to secure valuable backlinks to your website. Each backlink should focus on specific RV-related topics and add value to the linking website’s audience.
- Monitor your backlink growth using tools like Moz and Google Search Console. Keep building relationships with other websites in the RV industry for ongoing link-building opportunities.
Month 3: Seizing Immediate & Long-Term Opportunities
- Identify immediate opportunities for your dealership’s growth based on your competition research. If there are untapped niches or specific services that your competitors are missing, capitalize on them and tailor your marketing efforts accordingly.
- Develop a comprehensive long-term marketing plan based on the data collected from keyword research, content gap analysis, and backlink profiles. Set clear goals and strategies for the upcoming months and years to strengthen your dealership’s online presence.
- Implement conversion rate optimization (CRO) techniques on your website to improve lead generation and increase customer engagement. This can include optimizing call-to-action buttons, forms, and landing pages.
At infule.com, we specialize in crafting customized marketing strategies for RV dealerships that drive results. Our team of experts can help you implement the roadmap we’ve outlined and provide ongoing support to ensure your dealership’s success.
Don’t miss the opportunity to elevate your RV dealership’s marketing efforts and outshine your competition. Contact us today and let’s embark on a journey to RV marketing success!
9. The Mind-Blowing $500 OFFER: Free Competition Report
Attention, RV dealers! Get ready to revolutionize your marketing efforts with our exclusive $500 value offer: a FREE Competition Report! This report will provide invaluable insights into your competitors’ strategies, giving you the competitive edge you need to dominate the RV dealership market.
What’s in the Competition Report?
Our comprehensive Competition Report will uncover the secret sauce of your competitors’ success. It will reveal the exact keywords that are driving traffic to their websites, where they rank in search engine results, and the keywords they rank for that your dealership is missing out on. This treasure trove of data will be your blueprint for unparalleled marketing success.
No Strings Attached – It’s Completely FREE!
Yes, you read that right! Our $500 value Competition Report is yours for FREE, with no hidden fees or obligations. This is an opportunity you can’t afford to miss.
How to Get Your FREE Competition Report?
Obtaining your Competition Report is as easy as pie! Just follow these simple steps:
- Fill out the form below with your dealership’s website URL and the names of your top 5 competitors.
- Sit back and relax while our expert team meticulously compiles the data for you.
- Within 24 hours or less, we’ll send the completed Competition Report directly to your email.
With the Competition Report in hand, you’ll be armed with game-changing insights to elevate your marketing strategies and leave your competitors in the dust.
Take the first step toward RV dealership domination – claim your FREE Competition Report now!
Don’t miss out on this extraordinary opportunity to unlock the secrets of your competitors’ success. Grab your FREE Competition Report today and prepare to conquer the RV dealership market like never before!