Most RV dealer websites are missing out on serious sales volume—simply because they only rank in one city.
The truth is: many buyers are searching from neighboring cities and are willing to drive for the right RV, price, or dealer experience.
But here’s the good news:
You don’t need a physical location in every city to show up in search results there.
Take our client, American Family RV. They had multiple locations — but their website only listed the address and phone number for each. When they switched to Infule, we completely restructured their site with an SEO-first RV dealer strategy that prioritized local visibility.
The result?
Their visibility exploded across multiple markets — and ultimately, they were acquired by Pete’s RV.
How did we do it?
In this article, we’ll walk you through the exact strategies we use to help dealerships expand their online footprint and attract more leads from multiple cities — whether you have one location or ten.
Why Ranking in Multiple Cities Matters
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93% of RV buyers start their journey on Google.
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They often search “RV dealer near [city]” or “[city] travel trailers for sale.”
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If your site isn’t optimized for those locations, you’re invisible to those buyers—even if you’re only 30 minutes away.
Whether you’re in a small town trying to tap into bigger markets or have multiple rooftops to manage, local SEO and smart content strategy can help you win search visibility across regions.
Strategy 1: If You Have Multiple Locations
Goal: Help each store rank in its own city and nearby surrounding areas.
Action Steps:
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Create a page for each location.
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URL example:
- https://americanfamilyrv.com/chesapeake-va-dealer.html
- https://americanfamilyrv.com/salem-va-dealer.html
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Include:
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Physical address + Google Map embed
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Local staff or contact info
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Inventory feed for that location
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Customer reviews from that city
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Set up Google Business Profiles for each location.
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Verify each listing and use a unique phone number and business description
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In your business description, include:
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The city name
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Key services (e.g., travel trailers, RV repair, financing, parts)
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Any local references (e.g., “serving the greater Salem, VA area”)
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Add photos of the location and staff
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Link each GBP to the corresponding location page on your website (not your homepage)
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Use local schema markup.
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Use Local Business schema on each location page for better visibility in map packs
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Expand with “service area” content.
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Create pages like “RV Dealer Serving Salem, VA” even if you don’t have a store there
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Mention driving distance, regional demand, and top-selling units in that area
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Bonus Tip:
Most dealerships have a dedicated page for each city. HOWEVER, the full power of local SEO comes from building a “content tree” under each location.
In addition to a main location page, you should have:
- Class-specific pages: travel trailers, fifth wheels, etc.
- Brand-specific pages: Reflection, Ameri-Lite, etc.
Example URLs:
- /for-sale/list/rvs/travel-trailer/salem.html
- /for-sale/list/rvs/reflection/salem.html
Each one of the class and brand pages below didn’t just go to the generic class or brand url’s, they went to the city url’s. Doing this will help your dealership expand it’s traffic and sales footprint!
Strategy 2: If You Have One Location but Want to Rank in Other Cities
Goal: Capture search traffic in nearby cities without having a physical address or Google Business Profile in those locations.
This strategy works incredibly well for RV dealers in smaller towns or rural markets looking to pull in buyers from larger cities nearby.
Action Steps
1. Create dedicated landing pages for each surrounding city.
Even without a storefront, you can build a high-value city page that speaks to buyers in that area.
Example URL structure:
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/rv-dealer-salem-va.html -
/rv-dealer-chesapeake-va.html
These pages should include:
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A headline with: RV Dealer near target city name
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Content that speaks directly to buyers in that area – Mention that you are X number of miles from city. We typically say “We’re a short drive down the road for even better sales!”. To make it feel more inviting.
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Mentions of driving distance and why you’re worth the trip
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Featured inventory or specials popular in that region
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Internal links to related models, services, or blog posts
2. Write unique content for every city page.
Also include links to your internal pages for SEO. Include other locations (like Roanoke, VA).
Avoid the copy/paste trap. Google wants unique, relevant content — and so do your shoppers.
Tips for content customization:
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Mention regional RV use cases (e.g., “Explore the Blue Ridge Mountains, hike the Appalachian Trail, or visit Dixie Caverns. ”)
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Add local trust builders like “Many of our customers from City Name make the short 40-minute drive to save thousands on their RV.”
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Use buyer-centric language like “RV dealership near [City]” or “worth the drive from [City]”
3. Support your city pages with blog content.
Use content marketing to build topical authority for each target city.
Blog post examples:
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“Top 5 RV Campgrounds Near City”
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“How to Sell Your RV Fast in City”
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“Best RV Financing Options in City”
These can link internally to your city landing pages and help them rank faster by adding depth and relevance.
4. Don’t try to fake a local Google listing.
Avoid creating virtual addresses or P.O. boxes in target cities — Google may penalize or suspend your profile.
Instead, focus on ranking in organic results with strong content and city-specific signals.
5. Add local signals site-wide.
Even your main homepage, footer, and About page can reference your broader service area (e.g., “Proudly serving buyers from Denver to Cheyenne”).
Pro Tip:
Pair these pages with targeted Facebook or Google Ads for the cities you want to rank in. It reinforces relevance to users and accelerates your visibility.
Strategy 3: Build Local Authority & Relevance Across Cities
Goal: Help Google (and buyers) trust that your dealership is relevant to multiple cities by earning visibility, links, and engagement from those locations.
Even if you’re not physically based in a city, if local websites are linking to you, users are clicking from that area, and your content talks about that market—Google will take notice.
Action Steps
1. Get backlinks from websites in your target cities.
Local links send a powerful trust signal to Google that your site is topically and geographically relevant.
How to earn local backlinks:
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Join chambers of commerce or RV associations in nearby cities
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Sponsor local events or RV shows and ask for a mention/link
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Reach out to local bloggers or tourism sites and offer a guide or guest article
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Get listed in local business directories
2. Create content that speaks to local interests.
Publishing blog posts or videos that connect with residents of your target cities will help establish your authority and relevance.
Content ideas:
- “Best RV travel locations near Salem, VA”
- “Top 5 travel trailers to buy in Salem, VA”
- “Top Overlanding RV’s for Appalachian Mountains”
These content pieces not only attract links, but also provide great internal linking opportunities back to your location or city landing pages.
3. Mention regional cities throughout your website and listings.
Look for opportunities to naturally reference your broader service area throughout your website, including:
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Homepage (“Serving customers from Salem to Richmond”)
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About page or dealer history
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Inventory descriptions (e.g., “Popular with RV shoppers from [City]”)
The goal is to show both users and search engines that your reach extends beyond your physical address.
4. Target regionally with paid ads.
Running Google or Facebook Ads that target nearby cities can:
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Drive traffic to your city landing pages
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Reinforce local relevance (Google sees user behavior)
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Help pages rank faster by increasing engagement metrics
Bonus tip: Use ads to test which cities perform best, then double down on content for those.
5. Add customer reviews or testimonials by city.
If your customers mention they’re from a nearby city, ask if you can include that in a testimonial.
“We drove down from Richmond, VA to check out a travel trailer at [Your Dealership], and the experience was worth every mile!”
These geo-tagged testimonials help build trust and SEO relevance.
Final Takeaway
Expanding your dealership’s reach into nearby cities isn’t about faking locations — it’s about earning your presence through content, relevance, and authority.
With the right strategy, you can dominate search results across your entire region — and drive more qualified leads without opening new lots.
Ready to Expand Your Dealership’s Reach?
We help RV dealers like you grow beyond their ZIP code — with high-converting websites, SEO-optimized location pages, and powerful regional strategies that drive real leads.
Let’s talk about your market.
- Get a free local SEO snapshot
- See how you rank in surrounding cities
- Find out what your competitors are doing (and how to beat them)
👉 Request Your Local SEO Snapshot » or call us directly at 970-639-0777
